Cynosure Lutronic and Amico sign strategic alliance partnership for the Middle East region

Effective January 1, 2025, Amico will exclusively represent the Cynosure Lutronic portfolio across the Middle East region, thereby further strengthening both companies’ presence and commitment to customer excellence within the Energy Based Device industry in the region. 

Amico will now represent Cynosure Lutronic with the continued distribution of the full Cynosure Lutronic Portfolio, including the following devices: Picosure Pro, Picosure, Elite+, Elite IQ, Potenza, Revlite, Revlite SI, Ellman range, ICON, Clarity2, Hollywood Spectra, Spectra XT, eCO2, Genius, LaseMD, and DermaV across Middle East region: UAE, KSA, Kuwait, Qatar, Jordan, Iraq, Iran, Egypt, Bahrain, Oman and Lebanon. 

This collaboration combines Cynosure Lutronic’s innovative technologies with Amico’s robust distribution network and local expertise, creating a synergy designed to deliver unparalleled value to healthcare professionals and their patients. Together, the partnership aims to redefine the medical aesthetics landscape in the Middle East region. 

Ahmed El-Magrabhy, CEO of Amico said: “We are honored to partner with Cynosure Lutronic, a company that shares our vision for excellence and innovation. This partnership reinforces our mission to bring world-class medical technologies to the GCC region. By working together, we will empower practitioners with advanced tools and comprehensive support, ensuring exceptional outcomes for both their practices and their patients.” 

Hauke Harms , President International of Cynosure Lutronic, expressed his excitement: “Amico’s reputation as a trusted partner and their in-depth understanding of the GCC markets make them an ideal collaborator for us. This partnership represents a significant step forward in expanding Cynosure Lutronic’s footprint and delivering our cutting-edge solutions to healthcare providers in the region. We are committed to providing unparalleled support and innovation to our customers.” 

Cynosure Lutronic and Amico’s partnership will focus on they key priorities of delivering tailored training programs, marketing initiatives, and exceptional customer service. By combining their expertise, the companies aim to ensure a seamless integration of Cynosure Lutronic’s state-of-the-art product portfolio into the Middle East region.